Group meeting

In this meeting we went into detail about what our campaign.

During this meeting we reached a final brief:

To increase the education among the Japanese youth population on the value on dolphins as well as the hunting that happens around Japan. To create an interactive campaign that young people can get involved with and learn from.

Furthing my research into Japans media and culture I found that they have differing social Media from the West. Rather than using You tube the Japanese use Nico Nico Douga and whereas in a Western campaign we would automatically use Twitter, for the Japan campaign we will use Ameba Now.